Whenever I discover a startup I like, I look into its story. The founder in me wants to know: what it was like in the beginning? Ideally, I’d like to find a video of its founders when they were young or some essay they wrote sharing their journey—as it was happening. But instead, what I usually find a is a key-note speech they gave recollecting their story. The ups and down are there, but it doesn’t fully capture what it was like. The only real artifact we end up with is a picture of them in their twenties, smiling, next to an extinct desktop computer.
Why don’t more entrepreneurs share their journey as it happens? I imagine not everyone who’s successful cares about eventually motivating others to do the same. I, however, wanted to be a motivational speaker before I wanted to start a startup (yes, really), so sharing the ins and outs and ups and downs of starting a company is something I always cared about. Yet, I’ve been working on a startup for a year now and have yet to share a single experience. So what has prevented me from doing so?
The most obvious reason is that a startup is all consuming. I spend the majority of my days brainstorming and coding and learning. It’s a continuous cycle that doesn’t leave room for much else. That’s not to say that I don’t have any spare time—spending an entire day working productively is a challenge of it’s own. But there’s so much work to do in a startup that it’s hard to mentally block out time for anything else. Even as I write this, I can’t help but feel that I don’t have the time to write it.
Though it’s not like I haven’t taken time to reflect on any of my experiences. I have various notes, journal entries, and half-finished blog posts. But there doesn’t seem to be a platform geared towards sharing this sort of thought-in-progress information. Social media platforms like Twitter don’t provide enough context for the sharing to be meaningful, and blogging platforms like Medium give too much weight to each post for me to comfortably share unpolished thoughts. So sharing my journey always feels like something I have to go out of my way to do.
But if I’m honest, the hardest part of sharing my journey isn’t the lack of time or appropriate platform, it’s having the confidence to be candid about my experiences. Starting a startup is objectively hard, sure. But what makes it subjectively harder is a lack of perspective. I’m a single founder, and I don’t know many other programmers or startup founders. So there’s no way for me to truly know whether what I’m struggling to create is genuinely a hard problem to solve, or I’m just ill-fitted to solve it. Without that perspective, there’s an inherent inferiority involved in sharing my struggles. As if I can’t just be a human being—I need to know whether or not my experiences are justified for them to be worth sharing.
It’s enlightening to consider the perspectives of struggling and success: while you’re trying to make it, you feel inferior because you’re struggling more than others; but after you’ve made it, you feel superior because you struggled more than others. This paradox explains why the majority of founders only share their failures after-the-fact: their success finally justified their struggle, and made it a story worth telling.
In theory, the merit in sharing one’s struggle should be determined by one’s trust in things eventually working out. In practice, these thought processes don’t happen together. I started working on a startup because I’m ambitious and believe I could create my idea; only after did I realize how hard it would be to make that happen. But since I now spend the majority of my time working, I rarely have time to reconsider my initial assumption: can I actually do it?
What’s most unsettling about this question, isn’t that the answer might be no—that would at least give me peace of mind. But that there’s no way to truly know the answer without living through the truth of it. So as long as I believe in what I’m working on, it’s pointless to question my ability to do it.
Yet, in preemptively sharing my journey, that’s exactly what I’m asking someone to do. Implicit in what I’m sharing is the question: is he actually capable of doing it? So that’s what makes sharing the journey hard: it forces me to slow down and openly embrace this uncertainty.
But slowing down to capture these details and share them is what’ll make the experience real years from now. Being open in the face of uncertainty is skin in the game. So despite my ego resistance to doing that, I’d like to start sharing more of my journey. Because I’d like you to see me not just for who I become, but for who I am, in it’s entirety.